A name on a shop is not a brand.
A logo, colours, type and the rules for using them — so your store, your packaging and your Instagram look like the same business. Built to be used by you, not to sit in a presentation.
We agree the price on a short call. No obligation.
Same store. Now it looks like a brand.
Left: the store as most people start it, every colour and font picked on its own. Right: the same page with one identity running through it.
Drag the line. Same store, same products: only the identity changed.
Watch a brand come together.
The logo, its small versions, the colours with their codes, type for Arabic and English — then all of it on an Instagram profile, a parcel and a store. This is a made-up brand; yours starts on a call.
What you get
Enough of an identity to run a business on — and nothing that only looks good in a presentation.
A logo, in every size it lives at
The full mark, a small version for an Instagram icon or a favicon, and a one-colour version for a stamp, a label or an embroidered tag.
Colours you'll actually use
A small set, with the exact codes for screens and for print, so the store and the parcel are the same colour.
Type for both languages
A pair of typefaces for headings and text, chosen to sit well next to Arabic, not only English.
A short guide
How to use the logo, the colours and the type, on a few pages you'll actually open — not a hundred-page book.
Files, ready to use
Print files for your printer, screen files for your store and Instagram, all named so you can find them.
It, applied
The identity shown on your Instagram profile, a parcel label and your store's header, so you see it working before you sign off.
Why us, and not the next studio
Made to be used, not presented
Every logo is tested where it will live: a parcel label, a 100-pixel Instagram icon, a store header on a phone. If it fails there, it isn't finished.
From the people who build the store
The identity goes straight onto your Shopify store or website, by the same people. Nothing gets lost handing files between an agency and a developer.
Arabic and English, together
Your name will be seen in both. We check the mark and the type next to Arabic, not only in an English mock-up.
One price, in writing
What's included and how many rounds of changes, agreed on paper before we start. No hourly meter.
No stock logos, no templates
Drawn for your name. Nothing bought from a logo marketplace and recoloured.
Yours outright
Every file and the right to use it, everywhere, forever, once it's paid for.
What you pay for
We agree one price with you on the call. Everything below is named in it, so you know what's included and what isn't.
- Once
The identity
The logo in its versions, your colours and your type — designed, refined with you and finished.
- Once
The guide and the files
The short guide, and every file for print and screen. Part of the identity, not an extra.
- Once, if needed
Font licences, if any
Many good typefaces are free to use. If the right one isn't, we tell you its cost on the call before you agree.
- Once, if you want it
Social media kit (optional)
Post and story designs in your brand, editable in Canva — new drop, sale, back in stock, reviews, announcements and highlight covers. With the identity or on its own later; the price is agreed on the call.
- Only when you ask
More pieces, later
Packaging, labels or a shop sign. Only if you want them — we agree the price on a call first.
No amounts here: a single logo refresh and a full identity for a new brand are different jobs. You see the number before anything starts.
What we need from you
Don't have all of it? Bring what you have — the call is where we fill in the rest.
Your name
How it's written in English and in Arabic, and how people say it out loud.
What you sell, and to whom
The product, the price range, and the person you picture buying it.
Three brands you like
From anywhere, not only your field — and one you don't want to look like.
What you have now
An old logo, colours, a bag, anything customers already know you by. Some of it may be worth keeping.
Where it will live
Instagram, packaging, a shop sign, a website — so we design for the places that matter to you first.
One person who decides
Someone to give the feedback and approve the final version. Designing for a committee takes twice as long.
How an identity gets made
- 01
A short call
Your name, what you sell, who buys it, and what you have today. Free, and no obligation.
- 02
One price, in writing
What's included, the rounds of changes and the timeline, agreed before we start.
- 03
Directions, then one
We show you a few directions for the logo and colours. You pick one, and we refine it with you.
- 04
Files, guide, done
Every file, the short guide, and the identity applied — ready for your store, your packaging and your printer.
Questions people ask first
Can I get only the social media kit?
Yes. If you already have a logo and colours you're happy with, we build the kit from them. You get the designs in Canva — the free plan is enough — and we show you on a call how to change a photo and the words.
I only have a small shop. Do I need this?
If your Instagram, your parcel and your store look like three different businesses, yes — that's the moment a customer stops trusting what they can't touch. If they already look like one, you may not, and we'll say so.
Can you keep my current logo?
Often, yes. Sometimes a logo only needs refining — cleaner lines, a small version that works — and not replacing. We'll tell you which on the call.
What files do I get?
Print files your printer can use at any size, screen files for your store and Instagram, and the exact colour codes and typefaces, with the short guide that ties them together.
Do I own it?
Yes. Every file and the right to use it, anywhere, once it's paid for.
Can you build the store or website with it?
Yes — that's the point of having both under one roof. Look at the custom Shopify store and the custom website pages.
Tell us about the name.
What you sell, who buys it, and what you have today. We'll come back with a short call, then a price in writing.
Or write to contact@themebase.app. A first conversation costs nothing and commits you to nothing.
Posts that always look like your brand.
A social media kit is a set of ready-made post and story designs in your colours, fonts and logo. You open one in Canva, swap the photo and the words, and post. Two minutes, no designer, and every post looks like the same brand.
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Linen, made in Cairo
NEW DROP
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The fabric is even better in person.
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EID HOURS
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In the kit
Opens in Canva: change the photo and the words, then post.
We design the templates
Posts and stories for sales, new drops, reviews and announcements, in your colours and logo.
You edit one in Canva
Swap the photo and the words. Canva is free; nothing to learn.
You post it
Every post looks like the same brand, without a designer each time.